Municipality comparator in InvestMap: side-by-side KPIs to decide where to deploy capital.
Ignacio De La CubaInvestMap
Context and Problem
Comparing municipalities to make investment decisions meant opening multiple views, cross-referencing tables in Excel and reconciling data from different sources. The process was slow, error-prone and made it harder to defend an investment thesis with solid quantitative arguments when choosing between several markets.
The Solution: Municipality Comparator
We launched a municipality comparison view inside InvestMap that puts several markets side by side under the same analytical framework.
- KPIs side by side: sale and rental prices, gross yield, available supply, demand dynamics and other key metrics on a single screen.
- Same criteria for every municipality: data is computed using InvestMap's standardized methodology, removing inconsistencies across sources.
- Flexible selection: users can add, remove and reorder municipalities to build the comparison set they need for each analysis.
- From compare to detail: from the comparator the user can jump straight into each municipality's full profile to dive deeper without losing context.
Expected Impact
- Faster decisions: the investment team stops building manual comparisons and gets the comparative read in seconds.
- Defensible investment thesis: every market is evaluated under the same criteria, giving quantitative strength to prioritization.
- Better capital allocation: quickly identifying the market with the best risk/return ratio focuses effort where it has the most impact.
- Foundation for future rankings: the comparator is the first step toward automated rankings and scoring of municipalities inside InvestMap.