Interactive platform transforms new build sales with real-time data and seamless closures.

Introduction

In the new construction market, speed and customer experience are critical factors for closing sales. Traditionally, our Property Coaches relied on static and fragmented tools such as PDFs and Excel sheets to answer investors' essential questions: What is the actual initial outlay? What net cash flow can be expected? How does the mortgage affect profitability?

To address this challenge and transform our commercial process, we have launched Almazora. This is not a conventional marketing website but an internal interactive platform—accessible exclusively through secure login—designed to centralize all project information and convert inquiries into immediate closings.

From Static Queries to a Dynamic Experience

Almazora consolidates the entire ecosystem of a real estate project into a single, visually optimized interface for both web and mobile. During calls or in-person meetings, Property Coaches can seamlessly navigate housing typologies, technical plans, availability, and financial analysis without opening multiple files or referencing outdated documents. All project knowledge is available at the click of a button.

Financial Clarity Delivered Instantly to Investors

One of the greatest barriers in investment sales is economic uncertainty. Almazora eliminates this friction with two critical tools:

Visual Payment Plan: A clear and transparent breakdown of the disbursement schedule (Deposit, Earnest Money, Deferred Instalments during construction, and Final Deed), synchronized directly with the developer’s actual deadlines.
Real-Time Cash Flow Calculator: Allows live adjustments of parameters such as financed capital, mortgage term, and interest rate. The system instantly computes the net monthly cash flow by accurately deducting the asset's real operational costs (insurance, property tax, community fees, and management rates). This enables the presentation of rigorously crafted financial proposals within seconds.

The Definitive Close: Inventory Lock and Automated DocuSign

The strategic value of Almazora lies in its capacity to close deals on the spot, eliminating all manual bureaucracy:

Live Availability: Property Coaches select housing typologies and see precisely which units remain available in real time.
One-Click Lock: Upon selecting the customer’s desired unit, a prompt allows inputting the buyer's basic information. Confirmation locks the unit immediately in the system, securing the inventory.
Instant Contract Generation: The system automatically generates and sends a fully completed DocuSign document, including property details and buyer information, to the client’s email, ready for signature.

Key Business Benefits

Sales Productivity: Dramatically reduces administrative time for Property Coaches. The entire cycle—from project presentation to legal reservation—occurs within a single session.
Conversion Optimization: Enables capitalization on the investor’s peak interest moment, ensuring property allocation instantly and minimizing the risk of deal cooling due to paperwork delays.
Scalability: The new internal architecture will serve as a standardized model to digitize and accelerate sales for future new construction projects within the company.